Target continues to make a bolder statement in the natural beauty space. Later this month, Target will add Grace + Tonic to its growing list of premium “better for you” products in 332 doors.
The naturals market, according to Kline Group, continues to grow at above-average rates, increasing 8.3 percent in the U.S. in the past year. But shoppers are bombarded with product natural claims that are not only confusing, but often not verified since there are no rules governing the use of the term in the U.S.
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