A few years ago, a 50-seat restaurant in St. Louis went viral after a video showed off it’s all-ranch-everything menu. At the time, Twisted Ranch had 18 kinds of ranch dressing made in-house daily. Everything on the menu featured ranch, right down to the ranch-infused drinks. Today, the restaurant has moved to a larger space and expanded their ranch collection to a whopping 33 flavors—most recently, “Truffle Shuffle” and “King of the Dill” were added.
Naturally, ranch fiends flocked to the restaurant to try all the flavors they cooked up. Starting this week, though, you won’t have to go to St. Louis to taste some of co-founders Jim Hayden and Chad Allen’s creations. The two have partnered with Kraft-Heinz to roll out a line of bottled Twisted Ranch dressings that’ll now be available at Walmart and Kroger stores nationwide.
They’re starting with some of the most popular flavors from the restaurant: Black Pepper Parmesan, Cheesy Smoked Bacon, Garlic Smashed Buffalo, Honey Dipped Wasabi, and Mango Spiked Habanero. Each 13-ounce bottle costs $3.29.
By and large, Cheesy Smoked Bacon is the most popular in-restaurant, Jim and Chad told Delish. As for going from restaurant openers with little to no experience to launching a nationwide rollout of their own product, both Jim and Chad called it surreal. When they first got a message from the mega-company, they did what any good, skeptical millennial would: Googled the contact’s name to figure out if it was legit.
“When you start anything new or different, you never know how its going to pan out,” Chad said. Lucky for any and all of the ranch-obsessed—Black Pepper Parm ranch on top of a pizza, ARE YOU READY?!—it turned out well.
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